Zen International

Business Success in any Language

‘INTERNATIONAL PERFORMANCE DEPARTMENT’

This Saturday saw the start of the 2013 Six Nations.  For the England supporters, it was great to see Billy Twelvetrees (is that really his name?) scoring a try against Scotland in his international debut for the victorious England.

This prompted me to ask how many of our UK SMEs have made their successful ‘international debut’ in exporting their products and services around the world?  If you are among the UK SMEs who haven’t yet explored the benefits of doing business abroad, then what’s stopping you?

Back to the Rugby: The England Rugby Football Union (RFU) has said that it’s aiming to develop a national performance centre by 2016 to include an ‘international performance department’.  For our UK SMEs, whether you’re already doing business internationally or you haven’t started yet, I say: ‘Have the mindset of the ‘international performance department’ now in 2013!’

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